Suja Life

Last updated: May 8, 2026
Ticker
SUJA
Exchange
NYSE
IPO Date
Pending
Price Range
$21.00 - $24.00
Deal Size
$187 million
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Company Snapshot

Suja Life is a beverage company focused on creating organic, wellness-oriented products. The company operates a vertically integrated business model that allows for rapid innovation and market entry, particularly in the wellness shots category. Suja Life aims to disrupt traditional beverage markets by identifying whitespace opportunities and leveraging strategic acquisitions to enhance growth.

Founded
2021
Employees
Approximately 500
Key Investors
PSP (60.4%)

Per S-1 disclosure; % may not sum to 100% when ownership is nested, multi-class, or reported on different bases.

Key Financials

Metric202520242023
Revenue$326.6M$258.9M$224.4M
YoY Growth+26.1%+15.4%-
Adjusted Net Loss-$23.3M-$20.8M-$24.5M
Margin %-7.1%-8.0%-10.9%
Gross Margin
48%
EBITDA
$40.5M

Balance Sheet

Cash & Equivalents
$32.0M
Total Debt
$301.2M

Implied Valuation at Midpoint

Market Cap
$869M
P/S Ratio
2.7x

Based on price range midpoint and most recent fiscal year data.

S-1 Highlights

Market & Competition

The company competes in the organic beverage market, facing competition from brands such as Vive Organic and other emerging wellness brands. The wellness shots category, in particular, has seen significant growth, driven by consumer demand for health-focused products.

Use of Proceeds

The proceeds from the IPO will be used by Suja Life to purchase newly issued LP Units in Holdings LP and to acquire LP Units from existing owners, thereby consolidating control over its operations.

Key Risk Factors

  • Suja Life's organizational structure may lead to complexities in governance and operational control due to significant ownership by affiliates of Paine Schwartz Partners.
  • The company's growth strategy relies heavily on successful acquisitions, which may not always yield the anticipated synergies or market expansion.

Deal Structure

Primary Shares
8,688,170 shares
Secondary Shares
200,719 shares
Shares Outstanding
38,625,012 shares
Post-IPO Float
23.0%
Lock-up
No Lock-up Agreement

Reported Broker Availability

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